Modern day businesses are swiftly adopting enterprise mobility to improve productivity, enhance customer engagement and for risk mitigation in their respective corporate workplaces. But good quality enterprise apps are scanty since the field is relatively new for mobile app development companies.
Here are the top mistakes found commonly in enterprise apps that could be fatal to efficient and effective app development success.
1. User interface issues
The enterprise app’s user interface has a direct impact on user engagement. Therefore, the user interface should be so designed that it would be easy for end users to operate them.
A. Complicating the UI: Don’t treat the UI like a junkyard, which could be littered with descriptions and controls. It will give rise to an overcomplicated user interface which will negatively impact the user experience. You should be careful while choosing the features and should think in advance about the ways of implementing them without creating visual complexity.
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B. Prioritizing: You should definitely be careful not to include all contents/controls on the main screen of your app. Instead, learn to prioritize. More important and relevant content/controls should be displayed on the main page and connected content/controls can be provided in the sub-pages/sub-menus.
C. Make it effortless: Maintaining the ease of use is something that is very important for a good end user experience. For e.g., an app that makes you click/tap multiple number of times for getting even the simplest task done like saving a work or sharing a file could test the user’s patience. It would also waste considerable amount of time in completing a single task.
D. Poor graphics and text: The graphics and text used in the app should have good clarity. Inconsistent text formats, using text and background colours that are too bright or too dull, text that runs off screen, images & text that overlaps etc. could ruin the user experience.
E. Localization mistakes: Localization mistakes are the result of insufficient proof reading. Culturization is also an important part of this step. So, local translators should be hired for this purpose.
2. Absence of a purpose
All apps should have a well defined purpose and should do well defined tasks, but it is particularly important for enterprise mobile apps. Business owners often get satisfied with apps that are mere copies of third party business apps. These apps won’t be efficacious for your particular business needs.
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Every business requires unique business apps based on its environment, processes, work culture, and other such factors. So it is better to hire your own mobile app development team for your specific business app.
3. Lack of metrics
How are you going to understand the performance of your app or a business process if you do not have a proper mechanism to evaluate the success or failure of the same? Inorder to recognize the usefulness of your app or determine the value of processes, there should be regular analysis and reporting in place.
4. Security threats
Business apps must possess an intact privacy and security policy. The app should be free from all the major security and cyber threat vulnerabilities. Apart from that, the app should not allow unauthorized access or leakage of private data to third parties.
App crashing is a very common issue, but it cannot be neglected because this will affect the overall productivity of a business. Efforts should be made to figure out the real reason behind sustained app crashes during the testing phase of mobile app development. They can be primarily due to issues that are too apparent like bandwidth problems, bugs in the app, memory unavailability, device incompatibility etc. These problems could be avoided if adequate measures are taken.
6. Help Menu
A well written, easy to understand, error free, comprehensive, step-by-step help menu is inevitable for every business app.