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Mobile App Spending Topped $500M over the Christmas Holiday

Mobile App Spending Topped $500M over the Christmas Holiday

According to the mobile research firm Sensor Tower, people spent half a billion dollars on mobile apps over the Christmas holiday.

Spending on Android and iOS mobile apps increased up 52 percent from $330 million to $500 million worldwide from 24 to 26 December.

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Gaming apps led by more than 87 percent of gross revenue for apps worldwide on the Apple App Store and Google Play Store totaling approximately $439.5 million.

App and game developers see a big boost in revenue and downloads during the holidays, since mobile devices are a popular gift for the season.

The top five earning apps over the Christmas holiday were games like Supercell’s Clash Royale, Mixi’s Monster Strike, Supercell’s Clash of Clans, Niantic’s Pokemon GO, and Sony’s Fate/Grand Order.

The top five non-gaming apps were LINE(messaging and calling app), Netflix(video streaming service), Tinder(dating site), HBO NOW and Pandora.

During the holidays, the use of streaming videos and music apps see increased downloads.Mobile App Spending Topped $500M over the Christmas Holiday

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