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How is App Store Optimization Different For Android and iOS Apps?

How is App Store Optimization Different For Android and iOS Apps?

Which is the best: Android or iOS?

Well, the attempt to find the answer for this question has been going for years. However, no one has been able to reach to a conclusion yet. But, when it comes to App Store Optimization (ASO), an Android App store obviously stands ahead in helping apps reach the top ranks compared to an iOS app store.

What’s App Store Optimization?

It is the process of creating content so that an app’s rank is higher for a particular key word. App Store Optimization is an important but underrated app marketing technique. It helps to improve the visibility of your app in the app store.

App Store Optimization For iOS and Android

Now, how does App Store Optimization differ for Android and iOS apps? Let’s find out:

App title

The app title for iOS apps must be short and it should say about your app. Also, the maximum title text mustn’t cross 25 characters. The devices that use iOS apps may differ in screen size and therefore, it is apt to keep the app title short so that it’s easy for those who search for it to see them.

It’s almost the same for Android apps except that the maximum title text is limited to 30 words.

App description

There is no app description word limit for iOS apps. However, it is always better to keep the content precise and specific, and to include the title and keywords in it. For Android apps, the app description doesn’t really have a role in ASO. But, it helps for SEO. The word count of description for Android apps must not exceed 4000 characters.


The developers can create a list of essential keywords known as Keywords Field for iOS apps.
In the case of Android apps, the algorithm chooses the keywords from the app description to determine the ranking of the app. Therefore, it is always important to use strong and relevant keywords for Android apps. However, key word stuffing is not allowed. The same key word cannot be repeated more than 5 times in the description.


Screenshots give a clearer view of the apps to the users and tend to grab their attention compared to the app description. In the app store for iOS apps, maximum 5 screen shots can be uploaded for an app. However, you can’t use deceptive images as your app will be taken off the app store.

One can upload maximum 8 screenshots in the app store for Android apps. Again, misleading images are not allowed.


Just like screenshots, preview videos can also be used to promote the apps in the app store. For iOS apps, the videos should be 15-30 seconds long. Meanwhile, Android app store allows 30 seconds-2 minute videos.

The App Store Optimization Android and iOS Apps  are somewhat similar. The big difference comes when the criteria changes with the app store.

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