Smart phone users spend more time on mobile apps than websites. Mobile apps are engaging, personalized, convenient, specific and easier to browse. Many functions can be performed within most apps with or without connecting to Internet services.
Following are some mobile apps advantages over websites:
Mobile apps can be accessed offline
Apps provide information in a faster manner by tapping on the icon of the app even in offline mode. Users can use basic functions and content without connecting to the internet. But when it comes to websites, users need live internet connection to load and access information. The speed of access is also dependant on the Internet speed.
A mobile app allows users to set preferences based on their interest. Apps provide customized content to users depending on their preferences, searches and location. Websites provide large amount of information which is not personalized.
Any kind of personalization can help increase conversion rate.
Direct communication through mobile app notifications
In-app and push notifications play important role in communicating with users. In-app messages are received when a person is using an app while push notifications are received at any time. Short notifications are a good marketing tool that reaches directly to users and attract customer’s attention. While for emails, open rates are lesser and people ignore them without opening.
Use of mobile features
Apps use multimedia features such as camera, contact list, GPS etc, more efficiently. Such features can make user experience more fun, interactive and also reduce efforts. It reduces the time taken to perform a particular task and also boost conversions.
Brand presence and new marketing experience
Brands can launch their own apps exclusively for communicating directly with their users. By providing good features and user experience in their apps, brands can raise their value. It also offers the chance to collect and analyse behaviour and activity more effectively than a website.
Freedom in designing
Mobile apps allow you to customize its appearance, usage and layout while websites depend on browsers to perform primary functions. An app is more flexible and offer functions like swipe, drag, tap, hold and more. This kind of functionality provides a positive experience for users.
Increase conversion rate
Unlike websites, apps would always be in a phone once installed. It helps in providing a personalized experience, and can also send notifications to the user. This constant interaction and availability itself increases the chance of conversion.
Apps works faster than websites
Mobile apps easily integrate with existing security systems to ensure the high levels of security. Within mobile devices, you can safely access, modify and share data.
Improved Productivity and Reduced Cost
Mobile apps make communication easier and quicker. Apps increase productivity and this can create extra time to generate additional business and revenue. Mobile apps are effective at handling and manipulating complex data, producing charts, reports etc. Websites, on the other hand, are generally slow and difficult to optimize.
The benefits of a mobile app are far more extensive than that of mobile websites as they provide an easier, faster way for users to access information on a more secure platform.