YouTube introduces app that supports video shot in various formats based on the type of video you are watching. Using the advanced functionality of the software, the YouTube will be able to automatically adjust when you are viewing a square, horizontal, or vertical video.
This technique have beeen already adopted by Snapchat and Facebook. And it was essential for the YouTube to identify a technique that help users to have a better display of all video types.
Furthermore, in addition to the updated YouTube player version, the company is also promoting sharing feature, which will be available in Latin America and then throughout the US. This messaging-like experience through the YouTube app was first introduced in Canada in the previous year.
With the messaging feature, Google takes a gradual step in establishing a space in social networking.