— Paytm Mall (@PaytmMall) February 27, 2017
For a significant time, the company has been running the wallet and the e-commerce division under the same app but the announcement of Paytm Mall has brought a split, where wallets become a part of Payments bank.
The Paytm Mall app was launched on Monday and includes a wide range of products such as electronics, furnishings, fashion etc. The new app includes cash-back offers which are filled into the Paytm wallet of the user.
The new app seems to simplify the shopping experience for its customers, with shopping and wallet maintained separately while other features remain the same. Paytm was also updated recently which promises faster responses and add on features such as paying loan installments, and simplifying utility bill payments.
The Paytm Mall is now available on Android and the web. It contains over 68 million products spread over 1000 cities and towns across the country.