Tag Archives: how to create an app for free and make money

How to Design an App for the Better User Experience?

As more and more apps are finding their way in app stores, getting your mobile app design loved by users is most crucial. Users want to see brilliant design elements in your app. However, no mobile app design is complete without consideration of best user experience.

While designing mobile app architecture, you are also at times designing the future user experience.

This clearly indicates that an app must deliver user-friendly experience in the first place. Poor user experience means a lot of disappointment and frustration coming your way. Designing an app for better UX is a key to getting competitive, noticed and viable in the crowded app market.

So here are 10 great tips to design an app for delightful user experience:

1. Simplicity and Minimalism

A UX design that offers simplicity and minimal steps for users to fulfil their purpose is an ideal structure of a successful mobile app. Simple content with clear graphic explanation is what users want especially when the app is focused on multiple tasks.

Too much flash and glamour can distract users and send them away. Extra colour and glitters can even discourage app users to take desirable actions. Apart from that, unnecessary images and shine can even affect the speed at which app loads.

Minimal design approach and its simple presentation can keep users’ focus in the right place and lead them to the final action in fewer steps. It also helps your app load faster so that users won’t think of switching to other rival apps.

2. Preferential UX design

Recently, the new trend has picked the nerve of mobile app design. Unlike conventional interface, many apps have designs that are tailored to appear according to users’ personal taste, likes and tendencies. With such extraordinary design shift, the old approach of one-size-fits-all is getting older now.

This kind of intelligent app design may be termed as adaptive UX design or preferential UI. It takes advantage of users’ personal information to deliver customized experience.

This unusual UX design is commonly found in Travel apps or Real Estate search apps. The design of such mobile apps accommodates all the correct information before users even demand. This is possible because of app’s ability to learn users’ preferences and interests based on previous search history and location settings.

3. Silent Magic of White Space

The empty space found between in-app elements of a page layout is ignored and seen as being negative. Many of us like to believe that whit space through the app content is useless and pointless, and that it needs to be eliminated.

This is a serious practical mistake a designer would ever do. On the contrary, white space (infamously known as negative space in the world of mobile app design) helps bring positive results.

We often underestimate the magical power of negative white space. However, you can use negative space to create more interest and draw more attention.

Seemingly considered as a passive element, this white space is actually an active hero that silently enhances the ease of reading, priority of interesting content and betters and visuals of the layout. It even makes it possible to notice the highlights of the content, resulting in the simplicity of viewing.

4. Great Visuals, Better Influence

Human eyes are the first place where images are primarily processed and briefly approved. In fact, we have a common proclivity to choose something that has ample aesthetic value. Mobile apps are one of such things as mobile app designers will highly concede.

Despite being virtual, mobile app design intrigues users as if it is tangible goods. Users download an app because of its usability and design splendour. Text-centric apps are not welcome, but apps with remarkable visual elements are.

Having an appealing mobile app often results into higher user engagement, better influence and pleasant user experience.

5. Keep a Sharp Eye on Market

Before you design or redesign your mobile app, make sure you dedicate an eye to the relevant market. Find out what is brewing in the market and what trends people tend to embrace most. This will set you on the heavy quest for scooping up the hot trends making signatures on the face of mobile app design.

The foremost thing to bear in mind before you think of user experience is the understanding of your own prime audience. The trends you learn from the app market are representative of customer’s behaviour, tastes and preferences.

Develop use cases that help you go still closer to your audience and help you design a user-focused interface for your app. The more interactive the interface is, the better will be the user experience.

6. Minimize the Burden for Users

Any veteran mobile app designer could not deny the importance of having a clean, clutter-free user interface. Every page you design for the mobile app must contain straight-to-the-point content and single call-to-action option. Users believe in limited attention span wanting their options quickly.

While designing an app, the best approach is to get users what they really want with minimal efforts.

This principle is highly appreciated for purpose-oriented apps. For instance, if it is a hair salon appointment app, it should process users’ preferable timings, style preferences and match it with availability of services to suggest the best solution.

In some cases, the app also detects the user’s location through GPS to tell the distance between their home and salon. The whole process should be kept simple and light, with minimum time-consuming content.

7. Effortless Navigation

Navigation holds immense importance especially if the app is aimed for ecommerce, social media or finance industry. Since much of user experience depends on the navigational ease, your app must comfort users while they flow or switch from one page to another.

If you are a Mobile app designer, you must know that users want the navigation to be simple, accessible and self-evident. Ideal navigation system of an app is the one that liberates them from using great efforts to understand it. So make it easy to discover despite the fact that mobile screen offers small screen.

Tab bars designed with suitable names of for each page can be a best solution to effortless navigation. It offers one tab selection to navigate across different pages.

8. Clever Push Notifications

In 21st century, due to pushy marketers, people tend to avoid countless messages coming from every corner of the consumer market. Mobile users avoid getting distracted by bombardment of push notifications on their digital devices.

Nobody is interested in your other products, discounts or information of your partner companies when all they want is to get straight down to the action.

In most cases, such exasperating push notifications can encourage users to quit your app forever.

So make a practice of sending only selected custom messages to users. Don’t ruin their busy hours by sending irrelevant messages. Instead, send messages of value on a certain intervals that won’t plague them.

Instead of giving them a rush in a short while, try to channel your messages in multiple slots like email, push notifications, in-app messages, etc. This will save both your reputation and brand.

Conclusion

While designing a mobile app, designers must remember the purpose of the app and how users are going to interact with its various elements and features. You can include these tips in your next mobile app design strategy to build a compelling mobile app. You must ensure that your app has the reason for users to use it and requires minimal time and effort to understand it. Whatever you do with your design, make sure your app retains its usability and has potential to deliver intuitive user experience.

How To Create an App and Make Money

Recently, app monetization is the hottest topic in the world of mobile app development. If you are looking to build a mobile app, you would not want to make it just for fun. Of course, you should have a proper app monetization model and thoughtful strategy to increase ROI. There are many app monetization options available in the market. Choosing a few viable monetization plans can increase your chance of making more revenue in the app market.

You may start with a free application that has certain premium features, in-app s and clever advertisements. Free apps are also more preferable than paid ones nowadays. But how exactly would you approach the idea of making money from your mobile apps?

Let’s explore how you can make it happen:

Your main app monetization strategy must include:

  • Advertising
  • Subscriptions
  • In-app s
  • Freemium plans
  • Affiliate marketing and referral scheme

App monetization revenue model:

Here is the most viable app monetization revenue model that will help you generate unstoppable income from your mobile app:

1.Advertising

Since almost 70% of app owners use it, Mobile advertising proves to be the most functional and profitable app revenue generation model in 2017.  Just display a commercial in your app and start getting paid. There are top 3 methods of in-app advertising as used by developers:

Interstitial ads:

This format contains full screen pop-ups that occur at specific time intervals. Users can close the ad either by selecting the displayed page or by choosing a close button in the top ad corner. Interstitial ads are organic revenue boosters for app developers.

Banners ads:

It appears at the top or bottom of the screen in varied sizes. They are small and do not cover the whole mobile screen, thereby being less intrusive to users’ interaction with the app. App owners can tailor ad banners for specific target demographic of users considering their past behavior. The lower half of the app screen has highest effects on users.

Native ads:

This type of ad can perfectly fit into the original app design and flow, acting as a sponsored material for product promotion. Native ads work like a natural app element, so users do not feel irritated. Eventually, developers get nice revenue stream and engagement through native advertising.

Incentivized ads:

Users usually like reward apps more than apps that just contain ads. These types of ads are driven by tools that make it possible to reward consumers as they complete certain in-app actions or survey steps. This tactic results in better user engagement, customer loyalty and brand image.

According to statistics disclose the Nearby Live on Android, a social network app, makes around$4,000-$5,000 per month using Facebook native ads.

Researchers say that by 2020, mobile apps would generate 188.9 billion U.S. dollars in revenues via app stores and in-app ads.

 2.Subscriptions

Subscription is another monetization models for free apps with restricted content and features. After the free trial period, users can pay fixed charges to get full access to all premium app features and contents. The revenue model is commonly found in apps with exclusive news material, special reports, streaming (audio/video) privileges, ebooks, blogs and magazines, etc.

Apple and Google enable subscription transactions. Apple takes 30% of subscription revenue for first year and then 15% for the following years. On the other hand, Google takes 15% of the app revenue each year.

Despite being a little less famous in the app development market, subscriptions are still a vital monetization model for many leading premium-service apps.

New York Times, Wall Street Journal, Spotify are all big names using subscription based revenue stream model, offering various subscription tiers to their users.

 3.In-app s

More popular in mobile gaming apps, -in-app s is one of the most successful app monetization models that enable users to sell assorted virtual items. With in-app s, users can win:

  • Exchangeable game currency
  • Buy extra bonus points
  • Access premium content inside the app
  • Unlock new features or higher game levels.

According to current app market scene, more than 50% of top apps capitalize on in-app s to generate a dependable stream of revenue. This model is found quite successful and is likely to dominate in future, especially for game developers.

The concept of virtual currency as a part of in-app s creates exciting user experience, which is more suitable for gaming apps. The world’s leading Supercell earned $1 million a day from in-app s in their Clash of Clans game. Pokemon Go users spend about $1.5 million on in-app s on daily basis.

4.Freemium Model

According to Gartner Research group, customers are likely to spend 24% more on in-app s than on paid-for apps. This suggests that people will tend to generate transactions within the app and pay for in-app features, once they are confident that the app can bring real value.

This principle is highly applicable for freemium app models. Unlike paid apps, freemium apps can be used with no charge. However, it contains paid or premium features that are in-app s.

Users have a benefit of downloading the free version to assess the worth and value of the app. If they are satisfied, they will commit to pay for its exclusive sister version with high-grade features. Developers see this as the easiest monetization model where apps have both light and full versions.

15% of apps are focused on this popular mobile app revenue strategy.

AppsFlyer states that the average iOS freemium app generates $1.08 per month per user, and the average Android freemium app generates $0.43 per month per user.

Spotify is one great freemium app that allows users to create personalized play-lists on their mobile device with its premium version unlocking more exclusive features for users.

 5.Affiliate Marketing and Referral Scheme

You can be a part of affiliate marketing to promote someone’s products and services for split revenue. Money comes from a number of clicks or installs received from pop-ups and banners used to promote their apps.

Amazon store offers tremendous space for affiliate marketing. You can choose any product and advertise it through your apps. You get revenue from qualifying s and clicks on advertisements done by users.

In this model, you can promote other apps or advertise products through pop-ups and banners. Rovio, the leader in mobile gaming, used Google AdMob network to boost their Angry Birds downloads among Android users.

Final words:

Apart from the above illustrated app monetization tools and tactics, there are still more effective ways to monetize your mobile app. However, among all other app revenue models, according to sweet pricing, in-app advertising covers 65% of all major apps in the market. In-app s is also another success bringer. Some developers blend several methods to experience faster, better results. All it takes is careful planning and competitive marketing strategy to reap massive profits and app-engaged customers.