Tag Archives: ecommerce mobile app features list

15 Must Have Features For Your E-Commerce Mobile App

Mobile ecommerce apps have never been more popular and are in greater demand than ever before. With the number of Mobile-savvy users increasing worldwide, businesses find solace in the opportunity to captivate more customers on a global platform. eCommerce apps have definitely influenced shopping habits of modern users as they offer utmost comfort and convenience of making online and payment.

More than half populace using smartphone rely on mobile apps for shopping. This indicates that ecommerce stores will soon be the primary shopping store for users. However, not every online store achieves desired goals and envious success.

Hence, if you are looking to build an irresistible ecommerce app, you must determine top features and functionalities for the app.

For inspiration, check out these 15 must have features for your ecommerce app.

1. Proper customization

Every e-commerce mobile app should an outstanding user experience for the promotion of the e-commerce business. For example, in case of a shopping app the user should have a flawless navigation along with a smooth experience so that no complexities are present during the shopping.

For that reason, it is crucial to maintain an interactive and engaging user experience with necessary customizable features that support the preferences and needs of the users.

2. Trouble-free registration process

Most of the users do not like the long and complicated sign-up process and some apps require a lot of information for the registration process. The whole process of registration to checkout should be simple in nature like that of Amazon.

The user should be able to directly get to the main page and choose the products. Moreover, the registration should need only a mobile number or email id. The app should have a save user information for future references. These are essential features for getting more users for your business.

3. Loading speed

Speed has become the meaning of life in the world that is constantly dynamic. Slow loading apps could be a horrible debacle for businesses that aim big. Make sure all app contents are optimized to fit the standards of underlying device environment and do not take more than 3 seconds to appear to users.

Read also : 24 Best Online Shopping Apps

Technically, native apps built for a dedicated platform delivers swift performance for all functionalities and elements involved.

4. Feedback system

The users should be able to provide feedback on your app as this is essential for your business. It should be made in such a way that the users can report any kind of issue in the system like bugs or can provide review about your products.

From this, you will get some idea about your products and the improvements that are needed in your app. The feedback of the users can help with the improvement of the app in the near future.

5. Indelible user experience

Products is not the only thing users are looking for, they also want to feel satisfied and delighted having a great experience inside the app. To make them addicted, try to carve unique features that offer value and rewards to users.

Simple navigation, clutter-free checkout funnel and an amazing usability define the incredible user experience. Remember that users don’t want to be plagued with redundant information, distractions and ads.

6. Push notifications 

This can be considered as the most effective and easiest way to attract the users back to your store. With the help of push notifications, certain promotions can be made of the fresh arrivals or discounts are offered on the products that are stored in the cart.

The users can be inspired by this notification and this calls for immediate action. This feature can be compiled with analytics for an instant boost in sales. This notification system gets more response from the users than emails or text messages.

7. Ratings and Reviews

The users should be allowed to review and rate the features of your app. The customers should be allowed to provide negative feedbacks about your services and products as this will help with the improvement of your business.

If your app only shows positive feedback then the people will have an idea that you are trying to deceive them. Therefore, both the positive and the negative feedback will help in the success of your business.

8. Relevant and Authoritative App Content

The content of the app should be more concise in nature because users do not like contents that are too pushy in nature.

In short, it can be simply stated that less is more. The trust of the users can be gained by keeping the content too simple as over-dosing the users with complicated information can cause trust issues.

The user simply prefers information that is relevant, crisp, authoritative and convincing in nature. It is better to include the USP within the appropriate content.

9. Advanced search options

Usually, Ecommerce apps have thousands of products listed across hundreds of categories. To make it fast and easier for customers to discover their favorite items, the app must offer advanced search options along with precise filters.

This way, even new visitors can arrive quickly at desired products without much hassle. Implementing a Bar Code search would also be a great way to help users directly access the product by scanning the code.

10. Wish List Button 

This is considered as an essential feature.Using this feature, users can bookmark the items they wish to buy. By enabling this feature, you can notify the users about the offers that are applicable on the products in the wish bucket.

Every e-commerce mobile app should have this feature as this helps with the profit making of the business.

11. Log in via Social Media

The users should be allowed to log in via Facebook Connect or any other social media into their mobile app. Options should be given to the users for retrieving their passwords or usernames and for reminding the users about the social network platform they used for setting up the app.

Read also : Latest eCommerce Trends to Boost Up Online Shopping

It also allow easy registration and login for the users. The integration of social media is vital for the app as this allows the sharing of app offers and also the achievements in other social media platforms.

12. Featured product

Featuring the latest trending products and discount offers via vivid sliders and banners have become a hallmark of successful ecommerce apps.

Make your landing page more influential with a display of hot products which is the first element users notice as they enter your ecommerce app. It also helps you track the customers who explored the options presented on the slider.

13. Quick checkout

This feature is a must for your e-commerce mobile app. With the help of this feature, the users can complete their order with the information that is already provided in their profile which includes the billing and the shipping address of the user.

The check out process should always be simple and easy in nature as this allows the user to complete the transaction with minimum requirement. This process should not take a long time as this will increase the sales of the business.

14. Multi-currency payment options

The customers should be given multiple options of payment during the time of checkout with utmost security and safety. Popular modes of payment are cash on delivery, credit/debit card system, smart card, E-wallet, net banking, mobile payment,PayPal and Paytm.

Modern ecommerce apps also support multiple international currencies including USD, GBP, EURO, AED, YEN, INR, etc to target global customers.

15. Accurate Analytics

Every business must have a follow-up system that helps measure success, growth and progress periodically. Having a clear picture of business activities helps you scale and improve your customer persuasion tactics.

Read also : How To Create a Marketplace Mobile App?

It is important to integrate accurate analytics software in your ecommerce app to record and track the data of customer interaction and behaviour which helps craft better user experience.

Conclusion

These top 15 features for ecommerce mobile apps are the key to enhancing customer experience which in turn promotes  to online business success. Your app ought to reflect these power elements that makes customer journey seamless, engaging and enjoyable.

Finally, make sure you consult with a talented team of ecommerce app development professionals who have competitive knowledge of latest ecommerce development technologies and impeccable experience in building apps that create enormous impact on users and drive them to take actions.

15 Must Have Features For Online Marketplace Apps

As they say, word-of-mouth is a powerful tool any business can have. To enable this tool, all you need to create is an exceptional user experience for your end users. This is the principle many startup as well as successful ecommerce companies have adopted for their mobile apps. As nearly 85% of consumers rely on mobile applications to conduct online transactions, businesses must understand the potential of delivering pleasant user experience in their marketplace apps.

Mobile technologies provide heroic help in creating a clean and custom infrastructure for cutting-edge mobile apps for online marketplaces. The biggest challenge is to use technology to build a responsive and interactive app feature that engages customers completely. So what are the features for typical online marketplace apps that boost revenue?

15 Must Have Features For Online Marketplace Apps-ad banner

Based on our experience and insight, we have presented the 15 must-have essential features to be noted while marketplace app development:

1. Spectacular Brand Logo

Logo symbolizes trust and brand commitment for online stores. A clear and outstanding logo can also be used to define business promises and identity for online marketplace brands. Built perfectly, it has reassuring qualities and trust value that help attract more users.

Popular brands can create a sleek and fashionable homepage with minimalist features, logo and a captivating image and video that can also persuade visitors to tap on ‘Buy’ button.

2. Simplified and Straightforward on-boarding

Not every customer loves the concept of filling long forms for registration or sign up process that demands a lot of information. Amazon is a typical example of globally celebrated ecommerce app that keeps things simple and easy from sign up to checkout.

 Like Amazon, you can allow users to explore and sign up only at the checkout. They can sign up using their email or mobile number with provision to save information for future use. The simplicity and straightforwardness of user onboarding helps keep buyers hooked and get them through checkout process.

3. Effortless Navigation

Nobody likes to see their space cluttered with uninteresting or useless elements. Your marketplace app should also be deprived of unnecessary distractions that may obstruct user’s journey. To enable smooth and neat navigation, the content of the app has to be optimized for the screen size of mobile screen (which is always limited). Hence, don’t cram mass of content on a small device. Make the app design responsive to automatically adjust to any given screen. Instead, emphasize on having an uncluttered design that encourages seamless navigation. Display your brand products in a clean layout.

4. Use Rich Customization

Users download a mobile app with an intent to take action and achieve the target in minimum time with minimum hassle. Online ecommerce customers also expect an excellent personalized experience while finding the best deals possible.

Customization is key to enabling rich user experience with engaging elements tailored only for specific users. Make sure your app has unique customizable features that complement user preferences and attitude to build a lasting relationship.

5. Search Box For Easy-to-Find Convenience

If your online marketplace app is really huge and showcases a wide variety of products and items, it is vital to have a search box option that helps customers seek and discover the desired item in little time. Customers who especially prefer your store to a specific product, should be able to find what they need without juggling much with keywords.

6. Latest Attractions and Trending Products

In the time of sales spree or exciting events, make it easy for buyers to know about it right there on the home page. When buyers enter your app, they must be presented with the best  offers immediately so that they won’t have to struggle to get to the exclusive deals.

7. Payment System Icons

Now that we are living in a highly dynamic, globally connected world, ecommerce apps can get orders from customers located in any part of the world. And users prefer an effortless payment system including credit cards, debit cards, digital wallets, PayPal or COD. These are primary options for online transactions whose icons can be displayed clearly at the top corners or somewhere near landing page banners or alternatively in a menu section.

8. Online Chat

Customers tend to rush to a customer support at the moment of need. This is why it becomes essential to include the feature of live chat or 24/7 hotline for your online store. Customers appreciate online shops that provide value-added customer service for pre-sale and after-sale problems. People usually go online and explore marketplace apps after workhours, so they expect their inquiry to be handled round the clock.

9. Irresistible Deals and Alluring Temptations

You have only a few seconds to please and coax users who are always quick to judge your app the moment they enter. To beat the competition and capture their interest, make a deal they can’t resist. People feel excited about lower prices and discount offers or even free gifts. you can make they buy under ‘Sale’ tag during peak shopping seasons

10. Reviews and Ratings

It is impossible to go forego this feature for online marketplace app. Reviews and ratings are meant to help customers understand the market scenario. It develops certain clarity and trust between a publisher and customers. With this feature in place, customers are able to express and see their views on listings and sellers can implement a strategy based on user comments.

Read also : Why You Need Mobile App For an E-Commerce Business

11. Push Notifications

Push notifications feature is crucial to making the ecommerce mobile app business successful and profitable. This is one of the undeniable features incorporated by today’s many established online marketplaces.

Push notifications instill instant interest in users and have subtle ability to inspire quick action by psychologically tempting them. You may include time-sensitive offers like hourly promotions, coupons, bank-related discounts or new product launches.

12. Social Media Buttons

After on-site reviews and ratings, online s made by users are often attributed to social media visits. Approximately, 20% of ecommerce s are fulfilled based on what people have to share about d products.

Facebook and Twitter are a few reliable sources for honest general public opinions on everything online. Apart from this, online community on social platforms can drive lead generation based on active prospects. This is why online shops must integrate social buttons.

13. Accurate Product list Management

The way your products are listed and managed on marketplace app matters to a great extent. Sellers must be able to publish and manage the items effortlessly. More accurate the product list is, more there is a chance for visitors to easily locate what they need as they enter your app.

Today, ecommerce mobile app developers have evolved enough to implement superior functionality for product listing (add, view, publish, edit) on marketplace apps which helps customers search, use filters and view detailed info.

14. Security

Security has become a top concern for all digitally powered online solutions. No wonder why GDPR for EU clients came into existence. With personal data being at risk of loss, customers and vendors will not feel confident about joining your online marketplace.

For modern ecommerce marketplaces that process payment details of customers must comply with encryption practices such as SSL digital certificates and PCI compliance. Application of both in your online platform ensures strict data protection and inviolable connections with server.

15. Analytics

From seller’s perspective, having an online business presence is not just about delivering superior user experience, but also about generating constant revenue and keeping customers clung to their business. Analytics assist online shop owners satisfy this motive by offering the clear insight into behavior pattern, buying tendencies, session time, click-through rate, page views and more. This buying scenario displayed by powerful analytics helps make better decisions.

Read also : How Apps Are Changing the World

 Conclusion

While building a marketplace app, you should always keep customers in focus as they are the ultimate drivers of growth. Your online store app, therefore, needs to deliver immersive and interactive user experience with features that stand out from other niche apps in similar market.

Make every attempt to enable simple, intuitive and seamless shopping journey for customers, which eventually pays off in form of increased sales and revenue.