Shopify, an e-commerce platform launched a new app called “SELLO”.
The app allows seller to click photo of the product with their mobile phone, add a price tag, and then brand and sell it.
The mobile app is provided as a free Android and iOS app, where user only pays the processing fees from their payment provider.
“Sello is for people and Shopify is for businesses,” said Chris Lobay, the director of product for Shopify. “We understand the difficulty in selling. We focused a lot of attention on what we call the core flow, which is adding a product, sharing to social networks and receiving orders. All of those have been looked at closely and simplified to their core elements.”
Buyers can make payment with credit card, PayPal or even cash, though they’ll have to arrange in-person cash payments on their own.
The app is available today in the U.S., Canada and the U.K.
Sello is including a series of tutorials that walk sellers through best practices to attract the novices.