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First Time in History: Television looses its charm over Mobile Apps

First Time in History Television looses its charm over Mobile Apps


Apple CEO Tim Cook at the big Apple event on Wednesday presented the newly revamped Apple TV. The new TV is focused on apps. He called it a new vision for television, in light of the transition that is happening.

“We believe the future of TV is apps,” he said.

Surprisingly for the first time, US consumers is investing their time more on mobile applications than that on TV, confirms a report released by Flurry on Thursday.

Average US consumer in Q2 of 2015 spent their 198 minutes every day on applications contrasted with 168 minutes on TV. That is up from 139 minutes in the second quarter of 2014, and 126 minutes in the same quarter of 2013.

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Across the entire span, time spent watching television has remained exactly the same.  An average US consumer spent becomes 220 minutes or 3 hours and 40 minutes per day according to recent calculations.

“It is hard for us to quantify how much of that time spent in apps overlaps with time spent on TV, as the second screen phenomena is clearly prevalent especially among generations Y and Z,” Simon Khalaf, SVP, Product & Engineering, Publisher Products at Flurry, wrote in the report.

“So, while time spent on TV hasn’t decreased, it is hard to say how much of that time is actual watching, versus having background noise to the plethora of apps being actively consumed on mobile devices.”

Consumers are even ready to pay to see content via apps. Netflix, Hulu, HBO Now, Spotify and Pandora belonging to media & entertainment category have ranked high in the top grossing charts.

“This demonstrates that the mobile consumer has been trained to pay for content,” said Khalaf.

This has led to an increase in revenue from paid content. Revenue from in-app purchases is expected to climb to $33 billion this year.

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The revamped Apple TV has a 64-bit A8 processor which allows the system to run both apps and organize video content along with a new remote with glass touch panel across the top, which communicates via Bluetooth.

The new Apple TV allows users to search based on actor, plot and type of movie. It integrates with Siri. Appl Tv allows users to easily skip ahead, or replay parts of a show they missed, all by voice command.

tvOS is the new operating system in latest Apple TV, which allows developers to create new apps for the platform. The TV has got 64GB of storage and the selling price of the product is $149, the larger model with 64GB costs $199.