Recently, YouTube launched its new Smart TV app.
With this app, users can easily find the videos which they would like to watch.
“We are investing to deliver a lean back experience through recommendations,” the company told Fortune via email. “This will be available today in the YouTube app in smart TVs, game consoles, and streaming boxes in the US, but we plan to roll out to more countries in the future.”
More than half of the users in U.S. said that they have watched YouTube videos on their TV.
This new app is focusing more on shorter-form content instead of promoting its original content to audience.